Research Analysis: Stop Motion

Stop motion is an animation technique to make a physically manipulated object appear to move on it own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Dolls with move-able joints or clay figures are often used in stop motion for their ease of re-positioning. 

Music videos:

• Coldplay- Strawberry Swing
• Oren Lavie- Her Morning Elegance

Stop motion can be used in more than one way, and as I don't have the ability to use many post production edits, stop motion can be used to give elements of the video an animated effect, for example, the video below is shot using only stop motion and the whole thing is created with post it notes. This simple idea is used to tremendous effect, and despite me not being able to produce something on this scale I am able to take inspiration from it and use the basis of the video within my own work.




The idea of using everyday household items or common objects is something which can be seen as an inspiration in The Prodigy video for 'Warrior's Dance'. This video is a clear of example of the use of intertextuality within the music video to cinema and also video games. This is as the video seems to mirror the key idea seen in the film Transformers (Michael Bay, 2007)  but also the nature of the video reflects something that may be associated with a video game. These conventions are outlined in Pete Fraser's theory, that the reason intertextuality is used is to give its audience who are able to make the link greater enjoyment and satisfaction when watching the video. In addition to this it makes the video memorable to those that identify the link as they are able to associate it with other forums.  Lastly the video also falls into 2 of the 6 of Fraser's main styles within a music video: animated and futuristic.